The repost problem
The pattern is universal. You write a post for Instagram. Then you reformat for LinkedIn (cropped image, longer caption, no hashtags). Then for X (different framing, character limit). Then for Reels (vertical, voiceover, hooks). Then for TikTok. By the third platform the message is drifting and the photos are starting to clash.
Most teams either skip platforms or resign themselves to a Tuesday afternoon of busy work.
Multi-Platform Variants
Vephon 2.0 ships a new top-level mode called Multi-Platform.
You pick a persona. You type one prompt. You tick the platforms you want — IG square, IG carousel, IG Reel, X text, X image, LinkedIn text, LinkedIn image, standalone voiceover. You hit Spawn.
We create one independent content job per platform, each with the right aspect ratio, image count, caption length, and tone applied for that destination. They all bill independently, retry independently, and surface in your gallery as a single linked group.
Why it's actually different
Three things make this more than just "render at multiple sizes":
- Native aspect ratios. Each platform format gets its own image prompt with the correct framing. The composition is rebalanced for square, portrait, landscape, or vertical — not just cropped from one master.
- Per-platform captioning. LinkedIn captions are long-form and measured. X captions are punchy and fit the character limit. Instagram captions know about emoji and the first-line hook.
- Brand kit applied to every variant. If you have a default brand kit, its voice/tone/colors/forbidden-subjects rules apply uniformly so the cross-platform group still reads as one campaign.
A week-in-the-life example
A small skincare brand we tested with used to ship 3 posts per week. With variants they now ship 12 — same effort, four formats per post.
- Monday: founder writes one product-launch description in 2 minutes.
- Vephon spawns 4 variants per platform: 16 jobs.
- 8 minutes of generation. 95% land on first pass.
- Smart Edit fixes the 5%.
- The Channel posts the group.
What used to be a content team's Tuesday is now a coffee break.
Group tags
Each batch carries a group_tag you can name (e.g.
spring-launch-week-2). It threads through the gallery so you can
filter to just that batch, or report on its performance later.
Try it
You'll find Multi-Platform as the second item in the Vephon sidebar. Pick a persona, write a real prompt, tick a few platforms, and watch your week of content materialise.